Ecentric Arts

Ecentric Arts

contactus@ecentricarts.com

http://www.ecentricarts.com/

416.644.5000 x.221

317 Adelaide St. West., Suite 300

Toronto ON M5V 1P9

About the Guest Speakers:

Keith Durrant and Leslie Horan came in on January 21st/2011.

Keith: Has over 2 years of interactive experience. He graduated from York University,

receiving a BA degree. He is in charge of the business side of things at Ecentric Arts

Leslie: Studied Fine  Art at Queens University, receiving a BA degree as well. She now

is the Creative Director at Ecentric Arts. 

What is Ecentric Arts

There are 3 main owners of the company, one being Keith, who is in charge of Business.

The other two owners are in charge of Technology and Creativity. 

The company began in 2000 and now carries 25 employees.

List of their Previous Clients

 *Majority of their projects are built in a particular way so that clients can update content by themselves. They also provide training before hand. 

1: http://www.kidshelpphone.ca/teens/home/splash.aspx

This project took over a year to create. It is for kids and teens to find out important

information they do not like asking individuals in person. Games are also included in this

website, where the user reaches various obstacles to learns new intriguing information

about particular topics.

2: http://www.osler.com/

3: http://www.nbs-enb.ca/

I was really intrigued in looking at their flash video on the home page. This is because the

animation slowly spreads to cover the whole page. It was also nice to hear that a previous

student taking Web Design created their new logo.  

4: http://www.textilemuseum.ca/

They created the gallery using zoomify. The zoomify tool in their gallery is very effective 

in revealing texture details. 

5: http://www.munkdebates.com/home.aspx

The whole purpose of this website is a debate, a blog. The feel of a blog is very present in the

whole design due to scattered text and images. The scribbles on the far right remind me of

Nuite Blanche branding. 

6. http://www.toronto.ca/tmp/

I really enjoyed looking at the colour scheme for the Toronto Museum Project website. What

I found really interesting was people profiles at the bottom, which you are able to access. 

7. http://groupofseven.ca/

I enjoyed viewing the gallery because it shows the painting and the photograph 

of the actual landscape side by side with interactivity for the user to move the painting and

photograph around at the same time. 

8.http://bbnc.cciorg.ca/NetCommunity/Page.aspx?pid=276

I enjoyed looking at the graphics created for images, plus, the colours are gorgeous.

*Note, these were just a few companies they showed and spoke about for a period

of time. 

Future Web Design Issue:

We always have to be up-to-date with all legislation's/rules and so on. This is because it can

affect our website of being accessible to the wide public due to the accessibility Ontario act

that is being taken place. All websites will need to be updated for all individuals to have the 

ability to hear and see clearly online.

In Conlusion:

All in all said, they both are very nice people to talk to and appreciate art very much. They hire many individuals who have a Fine Art background, which shows their appreciation and value for art. I later approached Leslie; she is a very nice and approachable lady to speak to.

John Alabazowski of Maclaren McCann

Maclaren McCann is known to still be one of the best and longest 

striving agencies in Canada to this day. They work with many 
other agencies in orderto create great ads (ads are their focus). 

They are located in three Canadiancities; Toronto, Calgary and 

Vancouver - Toronto being the largest.

http://www.maclaren.com/

John spoke very highly of his company, which showed his strong 

commitment at Maclaren McCann. He stressed that we have to be 

creativewhen speaking of our portfolios. This means, that we 

should not be shy showing our independent (non-school work) to 

them as portfolio pieces because they usually are the most effective 

and interesting pieces they enjoy looking at.

He also stressed on collaboration is everything and anything. 

Without collaboration,you are no successful, by not accomplishing 

deadlines.

What I found very risky was when he spoke of Apple not accepting 

their Chevy Application for its iPhone at first. What I think is 

wrong, is that iPhone has to see the final finished product before 

its final approval for their iPhone application.Thankfully, Maclaren

McCann did not give up and convinced Apple that it should be an

iPhone application. I enjoyed listening to their non-charity work 

they do, free of charge. Maclaren McCann takes great pride in charity

work. Charity organizations are their top favourite people they like 

working with since it is for a good cause.Out of all the pieces he has 

shown in class, I really enjoyed listening and seeing ads done for Buick, 

Chevy Cruze and the charity organization camp up north in Canada. 

Pamela Divinsky and Alden Hadwen

The Divinsky Group

Contact: 

416.562.6414
pamela@divinskygroup.com
 

About Pamela Divinsky:

Founder of The Divinsky Group. Has over 20 years of experience 

in corporate strategy, social change research, management consulting 

and corporate responsibility strategy development and implementation.

About Alden Hadwen:

Manager of Corporate Social Responsibility (CSR) at Aeroplan Canada, 

and at Groupe Aeroplan, a global leader in loyalty management. She has 

overall responsibility for the development and management of all 

aspects of Aeroplan’s CSR program including Community Investment, 

Environmental Stewardship, Employee Engagement and Art Partnerships. 

I unfortunately did not attend this particular day. I did however 

visit their website. I enjoyed reading,"The objective is to manage 

the full impact your business has on the world and do this in ways 

that improve the world, and your business. The outcome is sustainable 

social change and enduring business success. I personally believe, 

that when companies stand up for what they believe in are more 

successful than anything else. Yes, it indeed does take a lot of work 

for particular acts to be affective, but that is the whole excitement 

behind it, in expressing your beliefs. This company is definitely 

strong and powerful in its development of clear Social Missions and 

Social Capital Strategies that earn the pride of employees, the trust

of consumers, respect of investors and watchers, and ensures 

that the result is true impact. Key to this is measurement.