Monday, January 10, 2011

Pamela Divinsky and Alden Hadwen

The Divinsky Group
 
Contact: 
416.562.6414
pamela@divinskygroup.com
 
About Pamela Divinsky:
 
Founder of The Divinsky Group. Has over 20 years of experience 
in corporate strategy, social change research, management consulting 
and corporate responsibility strategy development and implementation.
 
About Alden Hadwen:
 
Manager of Corporate Social Responsibility (CSR) at Aeroplan Canada, 
and at Groupe Aeroplan, a global leader in loyalty management. She has 
overall responsibility for the development and management of all 
aspects of Aeroplan’s CSR program including Community Investment, 
Environmental Stewardship, Employee Engagement and Art Partnerships. 
 
I unfortunately did not attend this particular day. I did however 
visit their website. I enjoyed reading,"The objective is to manage 
the full impact your business has on the world and do this in ways 
that improve the world, and your business. The outcome is sustainable 
social change and enduring business success. I personally believe, 
that when companies stand up for what they believe in are more 
successful than anything else. Yes, it indeed does take a lot of work 
for particular acts to be affective, but that is the whole excitement 
behind it, in expressing your beliefs. This company is definitely 
strong and powerful in its development of clear Social Missions and 
Social Capital Strategies that earn the pride of employees, the trust
of consumers, respect of investors and watchers, and ensures 
that the result is true impact. Key to this is measurement. 

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