Leo Burnett

On February 11th, 2011, Leo Burnett came for a visit; guest speaker was Brendan Good, Associate Creative Director from Leo Burnett.

Address:

175 Bloor Street East
North Tower
Toronto, Ontario M

4W 3R9
http://www.leoburnett.ca
p.416. 925. 5997
f. 416. 926. 3343

Brendan Good Contact Info.:

LinkedIn

 About Leo Burnett:
    •    Leo Burnett is the 4th most awarded design agency - the only Canadian Company
    •    Creatives run the shop
    •    Clients include: Kellogg's, Healthy Choice, Bell, TVO, P&G, Blackberry, and more

About Brendan Good:

- Worked at D3, Organic and at  Jam3Media.

Brendan not only came with a presentation, but he also came with interesting books, "The Internet Case Study" and "Guidelines for Online Success." These books are both by Rob Ford and Julius Wiedemann.

He gave very interesting resource links for guidance in the design world:

Typodermic: Free online fonts by designer Tobias Frere Jones.
Salary Guide: Keeps you up-to-date with the current design salaries depending on occupation.
Creative Group is also a great resource as well.
FITC is worth the investment.

He emphasized on:

-Having passion for design to succeed
-You have to be a fit for their environment

Good Places to work at:

-Red Interactive Agency
-Camp Organic at Organic: Learn how to get out of your comfort zone by dealing with people within the public in crazy ways.

Type of Shops:

    •    Futurists
    •    Brand Leads (ideas & clients)
    •    Independent (mom and pop or BFF shop)
    •    Vendor / Specialists (a skill: research, Papervision 3D, Wordpress)
    •    Social Crews (digital guerrilla)
    •    Freelance (join Behance - can work from anywhere)
    •    Co-operatives (get freelancers together with different skill sets)