The presenters were Hilary Jackson (Project Coordinator), Dondy Razon (Associate Creative Director), and Nadeem Visanji (Digital Strategist) from Nurun.
Address:
96 Spadina Avenue, 9th Floor
Toronto (Ontario) M5V 2J6
Canada
Tel: (416) 591-6000
Fax: (416) 591-6100
Email: toronto@nurun.com
Then, Now, The Future:
Then:
During WWII, everyone believed everything that was stated on Radios and Television because consumers weren't educated.
Now:
Social environment, feedback, you gather your own information about products. Because of this, products always change because they listen to the feedback they are receiving in the online community.
Future:
We read minds, we anticipate what customers want. You won't be bombarded with banner ads, instead, appropriate information.
How will we do the Future?
-By asking appropriate questions: What do you need? & What do you want?
-Connect consumers and brands by saying that you need that particular product
-Think beyond sexy commercial
-Mac is a great example:
1. Customers are shocked how much customer service they get with their products; eg. Mac employees personally call their recent new customers asking how their product is treating them.
2. Their how to videos for their products make you want a product of theirs, just because...without an actual clear push statement.
3. They put little bits of information out into the public, making people curious, which causes people to talk (interest rate goes high even before the product gets released).
When in an Interview:
-When going into an interview you should know what makes you different than any one else.
-Always ask about the companies environment and culture.
No comments:
Post a Comment